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Tracy Mak Studio

Once a month I send out a newsletter round up of the best tips for online marketing, SEO, productivity and more. Read past issues below and subscribe by entering in your email:

Featured Post

What Being an Army Wife Taught Me About SEO & PPC

Hi Reader, In what seems like another life, I was an Army wife. I’m only now starting to realize how much it shaped my day-to-day life. It became second nature to be the glue holding everything together — managing the household during weeks-long training or deployments, staying calm through every rumor of relocation, and making family decisions on my own when he wasn’t available. Those are some of the harder civilian vs military life differences to explain to friends. But one of the easiest...

Hi Reader, I hope summer has been treating you well & you’ve been able to enjoy some sunshine! Summertime is usually more laid back at Tracy Mak Studio, which gave me the chance to explore partnering with some social media management companies to lighten my workload and keep things running smoothly. As a one-woman show, I realized that I need some backup for some of my business tasks. While I am capable of creating social media posts, it’s not what I’m passionate about and I felt like my time...

Hi Reader, I’ve been waiting for the right moment to bring up a boring topic with my clients… website policies. WAIT, DON’T GO! 😜 This Black Friday, I am focusing on helping customers get up to speed with compliance related to their website, and I’m recommending a solution I use on my own website, Termageddon. Let’s start with the basics… Your website is collecting (and sharing) personal information Generating leads is essential for just about every website owner. Websites with contact forms...

Happy Halloween Reader! Last week, I was on a mission to earn cool mom points by finding the perfect video game truck for my son’s birthday party. After sifting through search results, I was left frustrated with no available options for the date I needed. I finally hit the jackpot after I reached out to a friend who recommended a local business I hadn’t even found in my Google search. This experience got me thinking about the power of being easily discoverable online – and how important it is...

Hi Reader, It’s been a rough few weeks over here. I unfortunately had an impromptu anatomy lesson during my work out when I heard a “pop” and immediately felt pain on my left side. Apparently, the bottom few ribs are called “floating ribs” and you can pop them out of place, causing an injury like a sprain in your ribs. Standing at a whopping 5 feet tall, I already had issues reaching things on the top shelf. But after this injury, reaching up to grab food in our pantry ain’t happening. Our...

Hi Reader, There are lots of things I pride myself on: my ability to design and code, swapping faces in Photoshop, and Rick Rolling my 9-year-old. But one of the things that I’m most proud of, that I don’t get to talk much about, is my onboarding and project management systems. It’s one of those things that isn’t very exciting and is only really noticed when it doesn’t work. But the time I’ve put into fine tuning different systems is probably the one of the most important investments I’ve...

Hi Reader, At the end of my son’s hockey season, I found myself surrounded by shouts of “skibidi toilet!” and I instantly felt like an old lady grumbling about “kids these days”. My sons are at an age where Gen Alpha slang has infiltrated our house. Gone are the days where my Millennial phrases were the sole influence of their vocabulary (“whatever!” has definitely slipped out on occasion when my son has had an attitude and it was like looking in a mirror). But every time my son says “Bet”...

Hi Reader, I’ve been living a lie for 30+ years. I’ve had this limiting belief that getting in shape, exercising, and being strong was out of reach for me. I know everyone always says how good exercise is for your physical and mental health, but it seemed like such a daunting task and I had every excuse in the book to stop me from getting started. That’s when I discovered ✨Walking✨. I started by tracking how many steps I was averaging every week (which was an embarrassing amount) and started...

Hi Reader, The other day I did something I thought I’d never be caught doing. A few years ago, my husband came up with the “genius” idea to attach a hand mixer whisk to his drill in order to hold a dish sponge and wash the dishes. It eventually morphed into using this modified hand mixer to mix protein powder and hydration drinks. I always thought it was excessive and said I’d never need to use it. Well, I ate my words. The other day I had cream cheese filling that needed to be mixed and I...

Hi Reader, I just got back from a quick trip to New York that coincided with the last day of Lunar New Year. I can’t begin to describe the pure child-like excitement I felt when I heard those familiar drums from the Lion Dances blessing one business to another in Chinatown. Picture of a Lion Dance taken from the internet, since I keep missing their dances in person! I took off running to catch their performance, only to be completely disappointed to find that I had JUST missed their dance! It...