Hey Reader,

It’s parent-teacher conference season— aka the annual reality check for how my kids are doing in school. As I sat there listening to their teachers, it hit me: this is exactly how my clients feel when they peek at their online reviews. They’re your practice’s progress reports, written in real time. The glowing ones give you pride and validation for all your hard work. The not-so-great (or fake) ones sting, but they’re also opportunities to learn, adjust, and show integrity.

Just like a report card might not tell the whole story, not every online review is 100 percent genuine. Back in the fall, I shared some tips on handling fake or misleading reviews that can affect how potential clients see your practice.

Here are a few quick takeaways:

• Verify before you react. Not every bad review is fake. Double-check the details before flagging it.
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• Respond professionally (and without violating HIPAA). Keep your reply brief, calm, and focused on transparency — not emotion.
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• Document everything. Screenshots, links, and timestamps can help if you need to report the review.
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• Encourage real reviews. The best defense against a fake one is a steady stream of genuine feedback from your happy clients. For my mental health therapists, this can be tricky since some licensing ethics boards advise against asking past or current clients for reviews. That’s why I list some creative ways to get reviews in my Guide to Amplify SEO with Online Reviews.

You can read the full post here:

And if you’re ready to build a trustworthy, ethical review strategy, grab my guide here:
📘 The Ultimate Guide to Amplify SEO with Online Reviews for Practice Owners​

Website Care Client Spotlight

Earlier this year, we launched the branding and website for Together We Thrive Wellness, a group practice built around connection, compassion, and community. Through our strategy process, we worked with them to name the practice in a way that reflects their values, fine-tune their brand voice, and redesign the site so it visually shows their mission: helping clients thrive together. Now, their brand and website clearly show who they are and what they stand for—so clients feel confident and welcome even before they step through the door.

End-of-the-Year Website Review & Roadmap

If “update my website” has been living on your to-do list, now’s the time to check it off before the holiday rush!

The C3 Website Review & Roadmap is a 1:1 audit that helps you see your site through your client’s eyes. You’ll get a clear report on what's working, what’s holding you back, and the simple steps to improve SEO, design, and conversions.

Book now at the current price of $175 before rates increase in 2026!
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🎁 Give yourself (and your practice) the gift of clarity and confidence before the new year begins.

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​Quick Check-In: How Am I Doing?

I’d love to hear from you! I only want to take up space in your inbox with information that is helpful and enjoyable to you. Since you’re the reason I create it, I’d love to hear what you’d like to see more of in future issues:

In Case You Missed It...

​Keep Your Clients Safe in the Digital Rink: HIPAA-Compliant Emails​ Read article

​Why Psychology Matters in Strategic Web Design for Therapy Practices​ Read article