profile

Tracy Mak Studio

🧛‍♂️ Vamp Up Your Search Results: Sink Your Teeth into Local SEO!

Published about 1 year ago • 2 min read

​

Happy Halloween Reader!

Last week, I was on a mission to earn cool mom points by finding the perfect video game truck for my son’s birthday party. After sifting through search results, I was left frustrated with no available options for the date I needed. I finally hit the jackpot after I reached out to a friend who recommended a local business I hadn’t even found in my Google search. This experience got me thinking about the power of being easily discoverable online – and how important it is for group and private practices like yours to master the art of local SEO.

In the competitive world of health and wellness, standing out is more critical than ever. Local SEO (search engine optimization) can be the beacon that guides clients to your practice instead of letting them get lost. Here’s a glimpse into the vital steps for enhancing your local search presence:

  1. Optimize Your Google Business Profile: A well-structured Google Business Profile can dramatically boost your online visibility by appearing prominently and often with a map in search results. Make sure it’s comprehensive – relevant category selections, business hours, reviews, and posts interacting with your audience. Read this blog post for more step-by-step details on how to set up your Google Business Profile.

2. Design a Mobile-Friendly Website: With most users searching on their devices, it’s essential to ensure your website is not only easy to navigate but accessible from any screen. Google tends to favor mobile-friendly sites in the rankings.

3. Incorporate Localized Keywords: Integrate community landmarks (i.e. popular attractions like local malls, busy intersections, or local events like the annual county fair), and nearby cities into your content. These keywords will help your practice appear in relevant local searches.

4. Engage with Online Directories: Listings in directories—especially specialized ones in your niche—can contribute to driving more foot traffic your way. Make sure your business name, address, and phone number are consistent in each listing.

5. Collect and Manage Reviews: Word-of-mouth is digital gold. Authentic reviews can sway potential clients in your favor, making your practice more appealing. Replying to positive or negative reviews can boost client satisfaction. You can encourage satisfied clients to leave reviews on various platforms such as Google and Yelp in a way that does not violate your professional governing association or HIPAA. For tips on how to achieve this, download our Ultimate Guide to Amplify SEO with Online Reviews.

Don’t let your practice get lost in the ever-growing list of search results. Book your C3 Website Review and Roadmap today, and let’s pave the way for a more visible and successful online presence!

​

In Case You Missed It...

Inclusive Content: Driving Higher Rankings and Better User Engagement

Are Toxic Links Poisoning Your SEO Efforts? How Can You Fight Back for Better Backlinks

​

P.S. For more tips on leveraging online reviews to amplify your SEO, download our “Ultimate Guide to Amplify SEO with Online Reviews”. It’s a game-changer!

​

More ways I can help you in your practice, Reader⤵️

⭐ Want to stand out in online search results? Check out my Ultimate Guide to Amplify SEO with Online Reviews for ethical request methods to HIPAA-compliant response guidelines & templates.

🗺️ Have a goal you want to achieve but don't know how your website or online presence can help? Dive into a discovery call with me and come away with a custom step-by-step roadmap to get you closer to your goals. Book a C3 Website Review & Roadmap here.

💻 Interested in creating a strategic website that authentically showcases your brand and attracts your ideal clients? Fill out a Client Application to jump on a Discovery Call with me to see if we're a good fit.

1950 S Rochester Rd #1101, Rochester Hills, MI 48307
I only want to send you emails that you enjoy reading. You can unsubscribe here or update your preferences.

Tracy Mak Studio

Strategic Web Design Studio

Once a month I send out a newsletter round up of the best tips for online marketing, SEO, productivity and more. Read past issues below and subscribe by entering in your email:

Read more from Tracy Mak Studio

Hey Reader, Lately I’ve been noticing how our brand values show up in places we don’t always expect. It hit me again when I accepted a LinkedIn request and immediately got a sales pitch. It reminded me of a time when I was advised to try something similar. I was reaching out to a few ideal clients with helpful website tips. My intentions were good, but it still felt strange to pop into someone’s inbox when we didn’t know each other. I kept thinking, “This just doesn’t feel like me.” After a...

23 days ago • 3 min read

Hey Reader, It’s parent-teacher conference season— aka the annual reality check for how my kids are doing in school. As I sat there listening to their teachers, it hit me: this is exactly how my clients feel when they peek at their online reviews. They’re your practice’s progress reports, written in real time. The glowing ones give you pride and validation for all your hard work. The not-so-great (or fake) ones sting, but they’re also opportunities to learn, adjust, and show integrity. Just...

about 2 months ago • 3 min read

Hey Reader, For years I’ve been working from my home office. I even invested in an adjustable desk and walking pad to increase my productivity. But six months ago, I realized that too much of my time was taken up by distractions around the house (piles of laundry and dishes – I’m looking at you). I took a tour at a local co-working space and to my surprise, it was just the right amount of hustle and bustle with comfortable furniture and access to conference rooms. The facility I chose also...

3 months ago • 3 min read