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Once a month I send out a newsletter round up of the best tips for online marketing, SEO, productivity and more. Read past issues below and subscribe by entering in your email:
Hey Reader, February 17th marks the Lunar New Year. We are saying goodbye to the Year of the Snake and welcoming the intense energy of the Year of the Fire Horse, a time for rapid change and profound transformation. I donât usually put much stock in fortunes or astrological forecasts, but after the heaviness and uncertainty of the past few months, Iâve found myself looking for hope in unexpected places. One Lunar New Year tradition I love to do is deep cleaning in the days leading up to New...
Hey Reader, Lately Iâve been noticing how our brand values show up in places we donât always expect. It hit me again when I accepted a LinkedIn request and immediately got a sales pitch. It reminded me of a time when I was advised to try something similar. I was reaching out to a few ideal clients with helpful website tips. My intentions were good, but it still felt strange to pop into someoneâs inbox when we didnât know each other. I kept thinking, âThis just doesnât feel like me.â After a...
Hey Reader, Itâs parent-teacher conference seasonâ aka the annual reality check for how my kids are doing in school. As I sat there listening to their teachers, it hit me: this is exactly how my clients feel when they peek at their online reviews. Theyâre your practiceâs progress reports, written in real time. The glowing ones give you pride and validation for all your hard work. The not-so-great (or fake) ones sting, but theyâre also opportunities to learn, adjust, and show integrity. Just...