Hi Reader,

In what seems like another life, I was an Army wife. I’m only now starting to realize how much it shaped my day-to-day life. It became second nature to be the glue holding everything together — managing the household during weeks-long training or deployments, staying calm through every rumor of relocation, and making family decisions on my own when he wasn’t available.

Those are some of the harder civilian vs military life differences to explain to friends. But one of the easiest differences are the abbreviations and lingo. PCS (Permanent Change of Station), ETS (Expiration Term of Service), DEERS (Defense Enrollment Eligibility Reporting System), MWR (Morale, Welfare, and Recreation), DFAC... the list goes on and on.

Maybe this is why I always take the time to explain the abbreviations with online marketing. I love being a tech translator.

Let’s take two common types of online marketing: SEO (search engine optimization) and PPC (pay per click). There are pros and cons to each depending on your goals and budget. Here’s a quick overview:

Pros & Cons of SEO for Practice Owners

✅ PRO: Long-term value and sustainability.
​✅ PRO: Better cost-effectiveness over time. You may be paying more up front but the success of an SEO campaign does not drop right after.
​✅ PRO: Attracts clients organically.

❌ CON: Takes time to show results.

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Pros & Cons of PPC for Practice Owners

✅ PRO: Immediate visibility and traffic.
​✅ PRO: Highly targeted ad options (location, demographics, keywords).
​✅ PRO: Fast testing of new services or offers. Using targeted ads is a great way to fill up your clients list for a new service or provider in your practice.

❌ CON: Costs can add up quickly.
​❌ CON: Results stop when you stop paying.

For the full list of pros and cons and explanations of each, click here.

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Website Care Client Spotlight

We just launched Kendal Clinic’s newly redesigned website last week! We gave their website a refreshed look that makes it so much easier for clients to: Know exactly what sets Kendal Clinic apart from other practices in the area Find the right provider by narrowing down by insurance & specialty Even book their intake appointment online through a secure, HIPAA-compliant system ​ Visit their new website to show them some love!

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Quick Favor (With a Personal Thank You)

I’m gathering input to make sure this newsletter truly supports you — and I’d love to hear what you want more of.

It’s just 5 quick questions. As a thank-you, you’ll be entered to win a custom blog post on navigating grief, written just for you by our writer, whose compassionate approach has helped so many feel seen and supported. Blog writing is a great way to boost SEO -- and a non-AI written post will definitely help you take a step in the right direction!

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In Case You Missed It...

Do You Really Need a Cookie Policy on Your Practice Website? Read article

Is Squarespace HIPAA Compliant? Risks, BAAs, and Secure Alternatives Read article

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