Hi Reader,

I’ve been waiting for the right moment to bring up a boring topic with my clients… website policies. WAIT, DON’T GO! 😜

This Black Friday, I am focusing on helping customers get up to speed with compliance related to their website, and I’m recommending a solution I use on my own website, Termageddon.

Let’s start with the basics…

1. Your website is collecting (and sharing) personal information Generating leads is essential for just about every website owner. Websites with contact forms help website owners generate leads by collecting people’s names and email addresses. When a form gets submitted, you receive that person’s contact details via an email sent to your email inbox. So, you’re not only collecting names and email addresses, but you’re sharing that data with your email service provider. Also, behind the scenes, websites collect (and often share) information like user’s IP addresses for security and analytics purposes.
2. Websites collecting personal information should have a Privacy Policy Personal information (names, emails, IP addresses, etc.) is regulated under multiple privacy laws. And because your website could be collecting this information from website visitors located anywhere, you may be required by multiple privacy laws to provide a website Privacy Policy that makes specific disclosures required under each law. There’s nothing wrong with collecting personal information, rather it’s a great thing that helps a business grow. It’s just that these days, you need to have a Privacy Policy that contains specific disclosures.
3. Non-compliance fines and lawsuits are significant… and more privacy laws are coming. Throughout 2024, there has been a significant increase in small business website owners receiving demand letters for non-compliance with privacy laws. CIPA, for example, is a California privacy law that can apply to businesses located anywhere, and several law firms are now using this law to sue small business owners for $30,000+ in damages (because the website did not get proper consent from visitors prior to loading third party analytics and/or tracking technologies).

Privacy is becoming more and more important over time. The minimum fine for non-compliance starts at $2,500 per website visitor whose rights you’ve infringed upon (imagine getting a non-compliance fine for just 100 site visitors!). On top of that, privacy laws change and new laws go into effect, meaning you need to have a strategy to keep your Privacy Policy up to date over time. Not to mention, I think we all appreciate and deserve a right to privacy. And it turns out having a privacy friendly website can even be a competitive advantage!

Meet Termageddon, the Privacy Policy solution. With Termageddon, you can generate a comprehensive set of website policies (including a Privacy Policy) that automatically update with newly required disclosures as the laws change.

Termageddon charges $119/year for a full set of policies to help website owners comply with laws and limit their liability (aka help you avoid potential website related fines and lawsuits). This includes a Privacy Policy, Cookie Policy (and consent), Terms of Service, Disclaimer and more! The tool generates your policies based on a questionnaire that helps determine what laws apply, provides the exact disclosures you’re required to make and then notifies you and can even push updates automatically to your policy pages when the laws change!

Black Friday / Cyber Monday Special offer: 30% off Termageddon license and 30% off setup fee If you would like to add auto-updating policies to your website, now is the time to take advantage of our Black Friday deal!

Receive 30% off your first year’s subscription payment ($119 $83.30) as well as a reduced implementation fee ($150 $100 - 33% off!) for us to create, embed, and test the policy pages on your website. Plus, you get the (complimentary) option to book a Termageddon representative who will walk you through the entire policy generation process!

Termageddon will then regularly renew annually at $119/year and you will receive privacy law alerts and automatic updates as time goes on.

Interested? Reply and say so! If you’d like to take advantage of this offer, simply reply to this email and that will lock in your special discount.

Thanks and enjoy the holidays! Stay safe!

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