Hi Reader,

I hope summer has been treating you well & you’ve been able to enjoy some sunshine! Summertime is usually more laid back at Tracy Mak Studio, which gave me the chance to explore partnering with some social media management companies to lighten my workload and keep things running smoothly.

As a one-woman show, I realized that I need some backup for some of my business tasks. While I am capable of creating social media posts, it’s not what I’m passionate about and I felt like my time could be utilized elsewhere in my business.

Not Just Any Help—The Right Help

As I was interviewing companies to partner with, I realized that as a marketer myself, I had some unique questions to ask. Things like “Can I have rights to the graphic templates?” or “Is it a conflict of interest that we both provide web design services?”

The same can be said of health and wellness practices. There are unique questions you should ask before you partner with a web designer. Here are 5 to get you started:

1. What’s your experience with therapy or health & wellness websites?
2. Are you familiar with HIPAA regulations for websites?
3. How do you approach brand strategy and messaging?
4. What’s included in your web design process?
5. Do you offer SEO and content optimization?

For the full list and explanation of why you should ask these questions, click here.​

​

Website Care Client Spotlight

I’d like to take a minute to shine a spotlight on Centennial Park Counseling! They are one of our most recent website redesign projects. They needed a more modern, on-brand website that gave them more flexibility to add features in the future. Since launching earlier this year, they’ve made big strides into the digital marketing world by blogging more consistently and including QR codes to their marketing materials that lead people directly to their website. Keep it up, CPC!

​

Your Voice Matters and I’m All Ears

I’d love to hear from you! I only want to take up space in your inbox with information that is helpful and enjoyable to you. Since you’re the reason I create it, I’d love to hear what you’d like to see more of in future issues. It’ll only take a few minutes — and your feedback will help shape the tips, stories, and resources I share with you. Anyone who completes this 5-question survey will be entered to win a custom blog post about navigating grief, written by our copywriter/editor/coolest human ever.

​
​

In Case You Missed It...

SEO vs. PPC: Pros and Cons for Practice Owners Read article

Website Builder Quiz for Health and Wellness Practices Read article

​

​