Hi Reader,

I just got back from a quick trip to New York that coincided with the last day of Lunar New Year. I can’t begin to describe the pure child-like excitement I felt when I heard those familiar drums from the Lion Dances blessing one business to another in Chinatown.

I took off running to catch their performance, only to be completely disappointed to find that I had JUST missed their dance!

It was like the universe was teasing me on purpose! I’ve been looking for live Lion Dances for YEARS and every time, they are just out of grasp (I even traveled across Michigan only to be told they canceled the Lion dances last minute!).

But I’m not going to take this cruel joke lying down! The universe can’t deter me from practicing Lunar New Year traditions!

One of these traditions is all about clearing out the old to make room for new luck during Lunar New Year. That may mean cleaning up all the clutter around the house, but it doesn’t have to stop there. Here are some ways you can clean up your website and online activities:

-Scanning for Broken Links ​
When a visitor hits a broken link on your website, it negatively affects user experience by redirecting them to error pages. Broken links can also damage your rankings by preventing search engines from indexing the page. An easy way to fix this is to enter your domain name in a broken link checker and get rid of any errors in the report. I like using this link checker from Ahrefs.

-Getting Rid of Old, Dated Webpages ​
According to Google’s latest Search Quality Evaluator Guidelines, content that contains “inaccurate/meaningless information” (aka outdated content) is considered low quality. The more low-quality content you have on your site, the less authoritative you’ll look to Google, and the harder it will be to rank. So review old service pages, job postings, and blog posts and delete the ones that are outdated!

-Eliminating Junk Mail​
My inbox is a hot mess with how many subscriptions I’ve unknowingly accumulated. It would take forever to unsubscribe to them all so I connected Unroll.me to my inbox to bulk unsubscribe to them all at once. Unroll.me only scans your inbox for commercial emails so your client emails are safe from their scans.

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I may not be able to bless your business with good luck through a Lion Dance, but I hope these tips help bring you prosperity in the year of the Dragon!